Sarah a wife, mom and self-taught baking enthusiast started Doughphoria in 2017. She loves fun bright colors and whimsical creatures such as unicorns and mermaids. For this rebrand I wanted her logo to be fun and capture her personality but still feel professional. I created this mark using Adobe Illustrator. It represents Doughphoria through the whimsical curves and fun, bright colors. The blue ties the D and P in Doughphoria together with graceful, cursive like curves. Paired with a study yet playful font this logo creates a fun, elegant and whimsical feel that is sure to impact customers.
