LEARN is an organization dedicated to help homeschooling families connect. For this rebrand I was tasked with creating a new logo that portrayed their faith and dedication. Along with a modern, easy to navigate website.
I started with the logo, to get a better understanding of how they worked and what LEARN stood for, I researched their organization. Based off what I read, I started sketching out a few thumbnails. However, none of them seemed to work with the organization. So I went back and I was immediately hit by the Bible verse on their homepage. I took inspiration from that and ran with it. After more thumbnails I opened Adobe Illustrator and went to work on building the logo. I wanted an organic, friendly mark. So I decided on a circular shape to show connection. The two plants represent a parent and a child. It is a parents duty to protect, guide, and nurture their children. I paired the mark with a fun San Serif font and moved to the website.
To match the logo, the website layout is very open and pleasing to look at. Built in WordPress, it is a long scrolling, outreach page. LEARN wants to connect with new homeschooling families but they are also concerned about their members privacy. So they have a separate page for members to help secure their privacy.
This was a very interesting project. I was homeschooled K-12 so it was fun to be able to work with this organization. I was able to see how LEARN connected with families and how close knit the homeschool communities are. No one is alone, there is always something going on for all age groups.
